Why Your Next Job Offer Might Come From Texting
Texting is the preferred method of communication for most people, so why not use it for recruiting?
If you want to reach millennials, your best bet is to send a text. In a study by the enterprise mobile engagement firm OpenMarket, 75% of millennials would prefer texting over talking if given the choice of one format. Texts are “more convenient” and “less disruptive than a voice call,” the survey found. That’s probably why texting as a recruiting method is becoming more popular, especially for companies that target millennials and generation Z.
Source:: Fast Company
