In today’s day and age where social media is considered the primary mode of sharing important moments, being in touch with friends, and doling out hot takes on latest news, conventional mechanisms of communication just don’t cut it for brands anymore. 

For each billboard you pay for, there would 10 more tweets by competitors engaging with your potential customers. For every TV spot you get after local news, there would be someone on Instagram learning what your customers want. And for every ad in a magazine, there would be a Facebook post guiding your customers to your competitor’s website by learning what they are looking for. 

Simply put, if you are not paying attention to social media monitoring and understanding your potential market’s behavior, then all of your advertising revenue could be wasted away. 

What is Social Media Monitoring?

Social listening refers to the practice of learning your target market’s behavior and views through different aspects of social media. 

By monitoring various social media channels, you could learn about customers’ needs through their public posts. You could predict the market’s response to a product idea. And you could go as far as to design products modeled after what a large chunk of potential customers are ready to pay for.

All of this happens when you take part in active social media monitoring by seeing how your target market is behaving through their respective profiles. By collecting this data, you can effectively learn what your target market is looking for, and model your media advertisement campaigns, future product launches, and current service models accordingly. 

Social listening is crucial.

How Can You Use It to Your Advantage?

Using social listening could seem like a daunting task. But if you have the right tools at your hand, it could be a walk in the park. 

Since you cannot go after each of your target market’s social media profiles manually, these tools help you monitor each user’s behavior through automated yet intelligent solutions. 

By identifying the deeper meaning of each word used in a post, or how a certain “like” to a specific post could convey users’ emotions, you are able to have a large set of data that could be utilized in a number of ways. 

That is why, the concept of social listening and social media monitoring is gaining traction faster than ever, where companies are doing all they can to learn exactly what their target market is thinking about a certain aspect – but without having to put in manual labor into the process. Instead, it’s all smart algorithms and artificial intelligence (AI) in play, which identifies user behavior seamlessly, leaving you with results rather than an abundance of posts to make sense of.

Where Can You Find Such Solutions?

Due to their complexity, social listening and social media monitoring solutions might project the image of being difficult to implement. But it is very easy to find firms that specialize in deploying these monitoring campaigns with simple yet highly effective programs. 

One such firm is NetBase, which specializes in understanding user behavior through AI and other automated learning mechanisms. Having served companies such as Meredith Corp., Visa and BuzzFeed, the company is one of the leading solutions provider for monitoring user behavior through social media analysis.

Whether you are looking for more information on social media listening and social media monitoring or if you are ready to hire such a solution right away, don’t hesitate from reaching out to NetBase today. With customized programs, you are bound to find something that suits your requirements.